“The women studied are showing the signs of surging dopamine: increased energy, less need for sleep or food, focused attention and exquisite delight in smallest details of the male subject and his appearance” (from JB Partners Research Study Report, released 20 January 2016)

An Australia-wide phenomenon was examined by scientists this week, following widespread reports of an unnatural spike in female hormones across the country since early January. The research team asked a study group of newly ‘love struck’ women to have their brains examined, and in all subjects discovered high levels of Dopamine, a neurotransmitter hormone. This chemical has been confirmed to “stimulate desire by triggering an intense rush of pleasure”.

“No matter how sophisticated we think the expression of desire is, human behaviour is not so free from the action of hormones,” says Dr James Pfaus of the Centre for Studies in Behavioral Neurobiology at Concordia University. “What we are finding from studies is that hormones set a stage for human responses to environmental stimuli, just as they do in other animals.”

The study found that one pheromone in particular, called Androstadienone, is produced deep in the male facial hair follicle and is slowly released during beard growth. WIT reports that Androstadienone has been proven to produce a Dopamine surge in women tested, rousing feelings of safety, security, and sexual desire. It is known from previous hormone research that a female seeks a mate who possesses traits that she would like to see passed on to her offspring, such as strength, masculinity and authority. The beard is an outward sign of all these traits and draws the attention of fertile females with ease.

The research confirms earlier results found by Scientists at the Wyoming Institute of Technology*, where a team of experts conducted the study in a modern dance club setting. It consisted of a group of twenty women, ages 25-30, as well as ten bearded males, and ten non-bearded males. They also observed one bearded non-male, used as a control for the study. After observing the female groups’ clear preference for the bearded males, the WIT research team wanted to determine why this was the case. Samples were taken from the beards of the pro-beard group, and after careful analysis, were found to contain a large concentration of pheromones.

Scientists believe that the answer may lie in the ‘Janubeard phenomenon’, a spike in beard growing activity men caused by Janubeard, a fundraising event for children’s charities (see www.janubeard.org).

Janus Bedovitz, Head Scientist at JB Partners Research confirmed “there is just no other way to explain this without considering that these Janubearders have caused this spike in female hormones. I expect that things will return to normal in February, and female Dopamine levels will stabilise”.

Media Enquiries: jbpartnersresearch@gmail.com or 0439 522 721

(*http://witscience.org/study-proves-women-prefer-men-beards)

Please Note: Research subjectively based on hearsay and rumour, not on factual information